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Copy-to-Client Blueprint
Ready to turn website visitors into dream clients?
No more vague copy that leaves clients guessing.
Create clear, compelling copy that actually feels like you — with easy-to-follow templates, visual guidance, and a step-by-step plan.
Get a peek inside the product:
Feel free to adjust the playback speed!
Two payment options
The complete system for writing your website copy as a wedding professional or creative service provider:
Have questions? Email hello@byemilyjane.com
Sound familiar?
You’re getting traffic to your site, but when it comes to inquiries… it’s crickets.
You’re attracting clients, but they’re either not booking or they’re not your people.
You don’t know how to put your value into words that actually get people excited to work with you.
You’ve got great photos and a beautiful portfolio, but the copy? It’s a mess — or non-existent.
The real problem isn’t your work—it’s how you’re talking about it.
No matter how gorgeous your portfolio is, if the words don’t click with your dream clients, it’s gonna fall flat. Let’s fix that.
Attention creative service providers:
Your copy fairy godmother has arrived
Copy-to-Client Blueprint is a straightforward, step-by-step system for creative service pros who want to take the guesswork out of writing their website copy.
No fluff, no endless rewrites—just a simple, proven approach to getting your value across clearly and confidently.
Your blueprint for copy that converts lookers into bookers
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'ONLYNESS FACTOR' WORKBOOK
A questionnaire to help you nail down your brand voice and talk about your services in a way that resonates with your clients
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EDITABLE GOOGLE DOC TEMPLATES
For your Home, About, Services, and Contact pages—so you can fill in the blanks with your unique voice
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VIDEO WALK-THROUGHS
Each template is accompanied with a short video lesson for the visual/audio learner
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EDITABLE CANVA WIREFRAME
To help you visually plan where your words will go, ensuring your site looks professional and organized
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CASE STUDY EXAMPLES
For each page of the website, you’ll get to see the copy and design in action for inspo
By the end of this program, you’ll know exactly what to say on your website to communicate your value and get people excited to work with you.
And the best part? You’ll also know how to organize it all on the page so it looks clean, professional, and easy to follow.
No more wondering what goes where — with a clear message and a smart layout, it’ll be easier for your visitors to explore and take action.
Let’s get your website words working harder, so you can focus on the work you love!
The complete system for writing your website copy as a wedding professional or creative service provider:
Have questions? Email hello@byemilyjane.com
“But, Emily, I suck at writing!"
Good news: you don't need to be a poet to get website copy that WORKS. This blueprint’s designed for creative pros like you who need to get stuff DONE, even if writing ain’t your thing.
Built with event pros in mind:
Photographers, Videographers, & Wedding Content Creators
Event Planners, Designers, & Florists
Wedding Venues & Caterers
Bakers & Cake Designers
Calligraphers & Live Artists
Officiants & Celebrants
Hair & Makeup Artists
DJs, Bands, & Live Entertainment
These templates have also been used successfully by other service providers like interior designers, coaches, consultants, mediums & psychics
Your business on the Copy-to-Client Blueprint:
Before:
You’re relying on your photos to do the talking, but the copy is falling short.
Frustrated by potential clients who visit your site but leave without booking.
You’ve got the skills, but finding the words to explain your value feels impossible.
Unsure how to organize your copy so your site doesn’t feel like a jumbled mess.
After:
Finally feel confident your website copy shows off exactly who you are and what makes you stand out.
Clients will know exactly how to work with you (and feel excited to reach out).
Your site will look and read like a pro — clean and organized.
You'll have copy you can reuse for blog posts, social media, and other marketing content!
Here’s everything you’ll get:
Website copy templates that get results
✓ Home Page Outline - Capture visitors' attention & guide them to exactly what they're looking for
✓ About Page Outline - Share your story in a way that resonates with potential clients
✓ Services Page Outline - Present your process so couples can easily envision working with you
✓ Contact Page Outline - Turn interested visitors into excited (and qualified) inquiries
$270 value
Visual layout templates that make you look pro
✓ Complete set of Canva templates to organize your copy into a polished, balanced design that keeps visitors engaged
$430 value
Extra support to help you implement
✓ The Onlyness Factor Workbook, done-for-you examples, and video walk-throughs to guide you every step of the way!
$90 value
Total Value: $790
Your Price: $347
(or 3 monthly payments of $120)
Two payment options
The complete system for writing your website copy as a wedding professional or creative service provider:
Have questions? Email hello@byemilyjane.com
Whaddup, I’m Emily!
Founder of By Emily Jane
I’ve been helping creative service providers, especially in the wedding industry, build beautiful, strategic websites that actually work since 2019.
As a former photographer turned website strategist, I know how hard it can be to figure out what to say and how to say it. I’ve worked with over 100 clients worldwide to help them organize their thoughts and create websites that speak to their ideal audience — without the overwhelm.
Now, I’ve packed my proven process into this easy-to-follow system that blends the technical with the visual, so you can DIY your website copy with confidence and ease!
My copy templates have helped clients like these:
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"So much more came to life because of your questions than if I was trying to create on my own!!"
For someone like me, having the detailed outlines was a DREAM. LOVED every part of it. From the Workbook to the Content Outlines - couldn't have been more efficient, organized, easy to navigate and create!!
— Marisa, Medium
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"I loved the google docs, the examples, and the way it was all laid out."
My old website wasn’t getting enough traction or driving leads. I’ve already gotten 3 leads from my updated website in less than 2 weeks - when I hadn’t gotten any in months before that!
— Veronica, Planner
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"The end result was beyond my imagination and I’m super happy with my new site!"
So pleased to have found Emily. With excellent systems in place, she’s very focused & defines exactly what’s required by asking all the right questions. Emily is the real deal, cannot recommend highly enough!!
— Adrian, Photographer
Hot & fresh FAQs for ya:
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This bad boy was crafted with love for wedding and event pros, but it's been successfully used by coaches, consultants, mediums, artists, writers, and other creative souls. If you're a service provider looking to jazz up your website copy, you're in the right place!
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Heck yes! These templates aren't about turning you into a cookie-cutter copycat. They're designed to help you uncover and amplify your unique voice. Think of them as your personal hype squad, cheering on your individuality!
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Great question! I'm a former photographer turned website strategist who's helped nearly 100 worldwide clients shine online. This blueprint is the lovechild of my Custom Website Plan process and years of experience in the creative industry. Plus, I speak fluent "wedding pro". (Just check out those testimonials above!)
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Once you hit that "buy" button, you'll get instant access to the Copy-to-Client Blueprint mini-course. You'll receive login details with a welcome email that'll walk you through getting started.
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Once you're in, you're in for life (until I decide to retire the product). Plus, you'll get any future updates for free, and you can download and save any of the resources.
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While I don't offer refunds due to the digital nature and lifetime access, I'm confident the Copy-to-Client Blueprint will benefit your business. If you have questions about the fit, please email hello@byemilyjane.com before purchasing, and I'll help you decide if it's right for your business!
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While ChatGPT is a nifty tool, it can't replace the human touch, and these templates are designed to help you infuse your unique personality and expertise into your copy. If anything I'd recommend using ChatGPT as a tool to help you refine what you write via these templates.
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My step-by-step process will walk you through it, it does not have to be perfect, and you can always improve upon it as you evolve. Remember: some strategic copy is worlds better than none!
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While everyone works at their own pace, most users can transform their entire website copy in just a few days. (Plan to spend a few hours with each worksheet.) It's designed to be efficient, so you can get back to doing what you love - running your awesome business!
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Absolutely! While the blueprint is designed to be DIY, we offer Website Care Days (or “Design Days”) where we can address your specific website needs. Just reach out after purchase and we'll get you sorted!
Still have questions? Don't be shy - drop me a line at hello@byemilyjane.com. I’m always happy to chat!
Let’s get your website words working harder, so you can focus on the work you love!
The complete system for writing your website copy as a wedding professional or creative service provider:
Have questions? Email hello@byemilyjane.com