Portfolio: Graphic neon Squarespace website design for a bold mental health podcast
The problem
Let me introduce you to my client, Kate: a woman who’s gone on a significant mental health journey throughout her life, and who’s on a mission to free us all from shame. She has a podcast called SHAME ON SHAME, where she’s super transparent about her struggles with alcohol, eating disorders, and childhood trauma.
Kate was looking for a website designer who could understand her desire to be bold & unapologetic. She wanted to work with someone talented & knowledgeable, without being stuffy or intimidating (her words, not mine!). We immediately hit it off and dove in to the strategy behind her website.
She liked the idea of keeping the design scheme clean and simple, yet a little-bit-in-your-face. The main concern was making sure that her story got across in a way that felt genuine and relatable and made her audience feel comfortable. A judgment-free-zone!
Technically-speaking, we also needed to incorporate a podcast player, her Instagram account, and a free journal to be downloaded as an email opt-in gift.
See what we came up with below!
The solution
The entire creative direction was centered around Kate’s podcast cover art which had already been designed for her using this amazing neon yellow. But the challenge with any bright color is to not use to much of it or it becomes overwhelming.
The most important thing in designing websites for a business is making sure that it has a great user experience — otherwise it won’t convert! So I decided to use mostly neutrals to balance out the loud energy of the neon.
We also used the same super big & bold heading font from her podcast art, and added a graphic outline using some custom CSS to help it stand out. We paired that with a stylish serif font for the paragraphs. The overall design is simple but definitely NOT boring ;)
Kate already had her copy & photos prepared for the site, so once we nailed down the game plan, this website only took 1 week to design and develop! Crazy, right??
Every website we build is also optimized for phone screens:
Here’s what my awesome client had to say about working together :)
“Emily is an absolutely amazing Squarespace designer/developer and I feel so lucky to have found her. She is creative, original, highly skilled, communicative, and incredibly organized. I would give her 100000 stars out of 10.”
— Kate Geller
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